What can be done about soaring health care costs? There’s no single answer, of course. But BridgeHealth Medical seems to be providing at least one piece of the complex puzzle: domestic medical tourism.
Launched in 2007, the 20-employee company, based in Greenwood Village, Colorado, negotiates discounted rates with hospitals and extends those rates to businesses, which in turn encourage their employees to travel around the U.S. for treatment. BridgeHealth started as an international medical tourism company but turned to the domestic market in 2010. “The feedback we were getting from employers was, ‘I’m not sure I want to send my employees on an airplane for 10 hours. But two hours, that’s OK,’ ” says CEO Vic Lazzaro, a former UnitedHealthcare executive.