Health System Awards - General Guidelines for All Media Types:

  1. All claims must include the year in which the award or ranking is received.Past year’s awards or rankings may be promoted as long as the award year is present. This may be done either through the display of the award icon which identifies the year or through narrative that states the year.
  2. All visual media must include a CareChex® icon from your Media CareKit™.This can be either a specific clinical category award icon (e.g., Medical Excellence in Cardiac Care) or the CareChex® logo icon. Icons must be legible and prominently displayed.
  3. When referencing the “source” of awards or rankings in oral or written form, you must use the citation “CareChex® ‐‐ an information service of Quantros, Inc.”
  4. When using the names “CareChex®” in visual media, the registered trademark symbol (®) must be included the first instance in which the name is referenced.
  5. All claims must include reference to the appropriate award type: Medical Excellence, Patient Safety, and/or Patient Satisfaction.
  6. All claims must include the appropriate clinical category, such as “Overall Hospital Care” or “Joint Replacement.” If you use the CareChex® logo icon and not the award icon, then you must also include the appropriate award type: Medical Excellence, Patient Safety, or Patient Satisfaction per #5 above.
  7. All claims must be clearly attributed to the licensed health system. When appropriate, you may reference a group of physicians that practice at the facility for the related clinical category and award type (e.g., Cardiac Care Medical Excellence), but not to an individual physician.
  8. Claims can be made for specific percentile scores and/or rankings found in the CareChex® Hospital Quality Rating Analysis™ software or CareChex® consumer website (www.CareChex.com). For example, you may say, “(insert “hospital” name) is ranked #3 in the Region for Patient Safety for Joint Replacement” if the data supports the claim.
  9. Health system awards and rankings can be used for branding or positioning on individual member hospital websites and for other media, provided these are attributed to the “health system” and not the individual hospital.
  10. The use of one clinical category award is not permitted to be used to promote another clinical category (e.g., an award for Heart Attack Treatment cannot be used to promote Cardiac Care and vice versa). The claim must be specific to the clinical category.
  11. When creating posts, blogs, tweets, or other content you intend to display on social media sites, the CareChex® logo icon or award icon does not need to be displayed; however, a reference to “CareChex® ‐‐ an information service of Quantros, Inc.” does need to appear in all communications. The registered trademark symbol does not need to be used if the social media site does not support the use of the “®” icon.
  12. When referencing the CareChex® website, the address www.CareChex.com must be used.
  13. When a corporate description of CareChex® is needed for press releases and other marketing communications, the narrative (below) must be used:

    CareChex® is an information service of Quantros, Inc. CareChex provides clinical, financial, and patient satisfaction findings to consumers, providers, and purchasers of U.S. medical care. Unlike other publicly available quality ratings, CareChex provides a composite evaluation of the quality of inpatient medical care incorporating five (5) separate outcomes of care measures. For access to provider quality ratings, visit www.CareChex.com.
  14. If it is determined a client has not complied with Quantros’ Media Release Guidelines, said client will be required to either correct the media content or discontinue use.
Disclaimer - This document provides standard guidelines regarding the appropriate use of Quantros’ CareChex® Media CareKit™, and for which your organization has agreed to comply with per the terms and conditions of your contract with Quantros. These guidelines apply to all references, both oral and written, which relate to Quantros’ CareChex® quality performance awards and rankings, including but not limited to the following:

  • Broadcast Media (e.g., television commercials, radio spots, video, etc.)
  • Print Media (e.g., newspaper, magazines, pamphlets, etc.)
  • Outdoor Media (e.g., billboards, signs, placards, etc.)
  • Internet Content (e.g., websites, social media, email, etc.)
  • Internal Newsletters and Publications